Guest post by Nick Rojas.
Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing.
“33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. (More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.)