Twitter Archives - Page 8 of 8 - B2B Marketing Blog

Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say! Also, as indicated by my high ratio of following to followers (currently 87%), my default rule is to follow back. Twitter is social media, not a broadcast platform; if you’ve taken an interest in what I tweet, I want to read yours as well, and hopefully we can learn from each other.

But, all of that said, there are only so many hours in a day, and not all tweet streams are worth following. Here are some indicators in your last 20-40 tweets that may prevent me (and others) from hitting that “follow back” button.

1. There are no RT’s in your tweet stream. Really—you follow 5,000 people, and not one of them has posted anything worth retweeting over the last several days? How sad.

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Revised July 8, 2020. The original version of this post was published on the WebMarketCentral blog in January 2010.

Twitter’s user base has grown 10X in the past decade, as the platform has evolved from social media curiosity to vital communication channel. Yet it still holds vast untapped potential for business use.

From 2010: “Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t ‘get’ Twitter.”

Twitter now has more than 330 million users, and most businesses at least have a presence on the platform—though it is still often misunderstood and under-utilized. As reported here, the good news for Twitter is that more than 90% of B2B software companies have Twitter accounts.

The bad news is that only slightly more than half of those brand accounts are actually active. Further:

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