Guest post by Tobias Dean.
A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event.
To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them. For this reason, many businesses leave the responsibility of setting up their trade show tent to a professional. A professional can tell you that even the simple act of choosing the colors for a booth backdrop or tent interior should happen only after careful research and planning.
This is because all of the colors that you use inside your exhibit area should ideally complement the psychology of your target audience. Your displays, which should reflect your brand and mission, should be positioned in such a manner as to attract and engage a visitor in less than three seconds.
Whether you’re with a small business that exhibits at a few trade shows each year or an enterprise event management team optimizing an ongoing schedule, your trade show presence needs to be inviting and to instantly convey your unique value. For more interesting insights and tips to planning a successful trade show, check out this infographic from Losberger!
Serving as key accounts manager at UK digital agency Addpeople, Tobias Dean spends the majority of his time planning content strategies that grow client visibility.