Guest post by Jessica Kane.
If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth.
Designing an attractive booth and staffing it with sharp employees is a great way to generate leads, connect with buyers, and capture valuable data at trade shows. But also keep in mind these additional opportunities to fully capitalize on your participation at these events.
Speaking Opportunities and Presentations
Trade shows, conferences, and conventions are always in need of speakers and presenters. In fact, more than a few trade show, conference, and convention organizers will acknowledge that they sometimes find themselves scrambling to fill out their speaker and presenter schedules.