B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

How to Accurately Track Your Website Leads

by

Guest post by Matt Cannon.

Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve?

How to accurately track website leads from SEO and PPCAt the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking. PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water.

Accurately tracking website leads — phone calls and form submissions — is much more complex and nuanced than one may think. Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

[Read more…]

3 Reasons You Should Be Using VoC to Enhance Customer Experience

by

Guest post by Brooke Cade.

Monitoring customer feedback is more important than ever. In the past, word of mouth was fleeting and temporary. Now, with the Internet, it’s easy for a single review to severely damage or ruin a company’s reputation. Negative reviews can tank a product, or even a whole product line, leaving businesses struggling to move inventory. With the permanence and ubiquity of online content, a single person’s comments can inform millions.

Importance of positive customer experienceThere’s an upside, though. It has never been easier to understand and respond to customer needs. Data on what customers really want is easier to collect than ever, and products can be entirely designed around the desires of intended consumers. That’s why Voice of the Customer (VoC) programs are so valuable, and every business that has the infrastructure to do so should implement one. Here are three reasons why.

1) Companies Compete With Customer Experience

In the age of Amazon reviews, customers are more educated than ever about products and services businesses offer, and access to alternatives is only a click away. Many businesses have come to grips with this reality, and the vast majority of companies believe that competition is now waged primarily on the battlefield of customer experience.

[Read more…]

How to Build a B2B Marketing Team

by

One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element.

Without cash, you don’t have a business. Without people, nothing gets done.

How to build a B2B marketing teamStaff planning ensures you have the right people in place at the right time to support forecasted business growth. Hire too slowly and growth is constrained; customer experience may even be negatively impacted. Hire too quickly and cash is burned unnecessarily.

In a post titled What Your First 100 Hires Will Look Like, Jason Lemkin succinctly lays out a structure for growing a SaaS company from one to 100 employees. With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing.

[Read more…]

Recent Posts

Categories