Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority.
But it’s time for a refresh. The design is looking a bit outdated, the content could use a refresh, and there are new capabilities you’d like to implement that are much easier to build in than to add on. What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic?