Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers.
For example, employee recruitment is much like B2C marketing, even for B2B businesses. Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides.
Marketers can better target the right audiences and foster client loyalty in an increasingly competitive marketplace by appreciating the differences and similarities between B2B and B2C marketing strategies.