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10 Tips to Build a Strong Online Presence for Your Small Business

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Guest post by Erik Emanuelli.

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search.

Small business online marketing tips

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But in order to be successful with your small business online marketing, you need to implement the right strategies.

Here are ten tips that will help you build and maintain a strong online presence for your small business.

1. Keep Your Website Updated

In the famous words of Oscar Wilde (or possibly Will Rogers, no one is quite sure), “You never get a second chance to make a first impression.” Because your website is so often the first impression for your prospective customers, it has to be effective.

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How to Use Remote Work Technologies to Improve Productivity

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Contributed post.

Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup.

Remote work technologies improve productivity

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However, the big challenge for remote work is the physical separation between remote workers and management, which makes it difficult for managers to monitor their teams.

Without office space, companies have to compensate by implementing productivity tools and collaborative remote work technologies to fill the gap posed by the distance between your remote teams.

Managers can’t physically monitor their employees, and remote employee monitoring software, while disturbingly popular, is creepy and destroys trust.

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What Will the Future of Remote Work Mean for B2B Organizations?

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Guest post by Dylan Berger.

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success.

Future of B2B work from home

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So, what does the future of remote work mean for B2B companies? Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business.

Establishing Trust and Rapport

Unsurprisingly, it’s more difficult for B2B salespeople to establish trust and rapport with their buyers through phone calls and videoconferences. Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. They should invest in creative tools and networking strategies for their customer service teams.

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Five Social Proof Best Practices for 2022

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Guest post by Brent Zahradnik.

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

Social proof builds trust

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Social proof can help create trust and boost your business growth in 2022. Here are five ways to effectively utilize it.

Create a Community of Advocates

Social proof is more than reviews and testimonials. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. They’ll recommend you because they honestly believe you are the best business for the job.

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The Dark Web – Can It be Used for Good?

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Guest post by Serhat Pala.

There’s a lot of mystery and misconceptions surrounding the Dark Web. Some people believe that it can only be used for illegal activities, while others contend that it has the potential to be used for good.

How the Dark Web can be used for good

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This post explores both sides of the argument before presenting a conclusion. It also explains how you can access the Dark Web and what types of activities take place there.

What is the Dark Web?

The Dark Web is a part of the internet that cannot be accessed using traditional search engines such as Google, Yahoo!, or Bing. It is a hidden network that can only be accessed with special software and configurations. The Dark Web is also known as the “Undernet” or “Invisible Internet”.
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