Guest post by Ann Smarty.
Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations.
One of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.
Generative AI will not be able to recommend your brand or product unless it knows about them, so being a known brand is the only way to be surfaced by these platforms.