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How to Combine UX Design with SEO to Create a Better User Experience

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Guest post by Juno Yates.

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals.

How to combine SEO with UX to optimize website results

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As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. But you also probably know this is not consistently done.

To maximize the success of your next website launch, here’s a quick explanation of why it’s vital to combine user experience (UX) design with SEO, along with five ways SEO and UX design can come together to enhance your startup application development projects.
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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

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Sponsored post.

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion.

What is a Trigger Event?

Business trigger events can reveal sales opportunities

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A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Trigger events may happen in a variety of contexts, including at the executive, departmental, and even personal level within a company. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events.

Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities. [Read more…]

How to Effectively Scale Your B2B Business: Five Points to Cover

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Guest post by Dylan Berger.

Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them.

How to scale a B2B startup

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That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Once you’ve reached a comfortable penetration point in your original market, it’s time to scale.

B2B digital ad spending has increased steadily year after year, suggesting a thriving but crowded market. To push past the competition, it will take more than funneling more money into your marketing efforts. Here are five points you should cover to scale your B2B business effectively.
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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

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Guest post by Dylan Berger.

Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless.

How to improve customer experience and increase new customer acquisition

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How does this customer perceive my brand? In what ways can I improve my product to meet their needs? What types of strategies should I use to elevate the customer experience? These are all common questions that business owners, CMOs, and brand managers asks themselves.

Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively.
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Four Social Media Networking Tips for Every Industry

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Guest post by Erik Bergman.

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts.

Social media networking tips

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Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic) may be the best places for networking.

No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. But there’s so much more to these platforms that we can use to grow our professional opportunities and make true connections.

[Read more…]

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