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How to Save Money and Finance Your Cash-Strapped Tech Startup 

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Contributed post.

Every business aims to keep its cash flow positive to survive and grow. How does a startup business get through tough times, when cash flow is negative? The answer is in proper cash flow management.

How to manage cash flow for a tech startup

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Here are five ways to manage your cash flow and finance your cash-strapped business.

What to Do If Your Business Has a Cash Flow Deficit

Being cash-strapped simply means having cash inflow that doesn’t meet the obligations of cash outflows. It’s inevitable in the early stages of any company, but the goal is to minimize the time your business is operating with negative cash flow, and conserve cash as effectively as possible until significant revenue starts coming in.

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The Role of UX in Conversion Rate Optimization

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Guest post by Tony Ademi.

Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies. A range of technologies and experience considerations underlie conversion rate optimization (CRO), including psychology, programming, and graphic design.

The Role of UX in Conversion Rate Optimization

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What matters most is that you design your landing pages or online shop in ways that make it easy and encourage your customers to make purchases or complete other calls to action (CTAs).

This post details the role of user experience (UX) design in optimizing conversion rates.
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12 Effective Product Launch Email Ideas for Better Performance

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Guest post by Flavia Silipo.

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

Product launch email ideas to increase salesThis causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.

Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

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Guest post by Dylan Berger.

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup, it can feel overwhelming.

Mistakes to avoid when starting a B2B company

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From onboarding new hires to focusing on your customers’ needs, you have a lot to cover.

With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them.

Four Mistakes to Avoid

There are many common mistakes to avoid when starting a B2B business. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes.

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Synthetic Identity Fraud: Prevention & Detection Tips

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Guest post by Tony Ademi.

Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase.

How to detect and prevent synthetic identity fraud

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One of the most common methods for developing a synthetic identity scheme starts with a Social Security Number (SSN). Once an SSN is stolen and falls into the wrong hands, it’s associated with fictitious information to create a fake ID. Identity fraud activities can vary widely, from creating credit profiles to human trafficking.

If you’re a victim of synthetic identity fraud, recovering your good name can be tedious, frustrating, and time-consuming. This post outlines seven strategies you can use to avoid identity fraud.
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