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How to Successfully Manage All Stages of the Customer Lifecycle

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Guest post by Nina Petrov.

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story.

How to be successful with customer lifecycle management

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Customer lifecycle management plays a large role in establishing and maintaining a powerful brand. This post outlines the stages of the customer lifecycle and the best strategies for how to manage each stage.

What is the customer lifecycle?

The customer lifecycle is the entire process of customer interaction with your brand—from the moment they first hear about you until they make a purchase and keep following you for more.

The customer lifecycle can be broken down into five stages: [Read more…]

Four Undeniable Reasons Why Topical Authority Works in SEO

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Guest post by Alex Capozzolo.

When you dig into what works today in SEO, you’ll quickly discover that it’s not just about peppering your content with keywords and LSI terms, then waiting for the magic to happen. Search engines long ago adapted, forcing us to do the same.

Why topical authority works in SEO

Image credit: NisonCo PR and SEO

Gone are the SEO days when you can write the longest post about a topic and rank (unless the query is completely unfulfilled) — though on-page SEO factors certainly still matter.

Backlinks can get you decently far in SEO still today, yet search engines keep asking for more to keep a website ranked well in its niche or market segment.

Here’s an exploration of four undeniable reasons why topical authority works wonders in SEO.
[Read more…]

Influencer Marketing in B2B: How to Collaborate with Industry Thought Leaders

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Guest post by Scarlett Finley.

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Influencer marketing collaboration in B2B

Image credit: Ivan Samkov on Pexels

Influencer marketing in B2B is all about forming meaningful and often long-term relationships with industry thought leaders and leveraging their expertise and credibility to champion your brand’s message. But how do you go about creating and managing such partnerships?

This post provides practical guidance on how to integrate B2B influencer marketing into your overall strategy and how you can forge successful influencer collaborations to amplify your B2B marketing messages.
[Read more…]

How to Choose the Best Cloud Storage Pricing Plan for Your Business

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Sponsored post.

Cloud storage is increasingly in demand as organizations transition from internal IT frameworks to cloud-based solutions. Although the move provides a number of benefits, such as scalability and cost-effectiveness, selecting the ideal cloud storage pricing plan can take time and careful analysis.

How to select a cloud data storage plan

Image credit: Manuel Geissinger on Pexels

This post summarizes various cloud storage pricing plans and how to pick the most suitable one for your business.

Understanding Cloud Storage Pricing Plans

Before selecting the optimal cloud storage plan for your organization, it’s essential to understand the different types of packages available.
[Read more…]

How to Integrate ChatGPT With Your CRM Software

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Sponsored post.

The buzz around ChatGPT has grown rapidly since its release in November 2022. It uses AI models and deep learning to generate content, write or debug code, and solve problems.

How to integrate ChatGPT with CRM

Image credit: Jonathan Kemper on UnSplash

The developers of chatGPT also made it possible to integrate the AI chatbot with websites or apps. Benefits of adding ChatGPT to your CRM platform include task automation, better customer engagement, cost-effectiveness, 24/7 support availability, and operational efficiency.

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales.
[Read more…]

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