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Branded Search Metrics to Start Monitoring

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Guest post by Ann Smarty.

Branding is going to be key for AI discovery because more and more people are starting to use generative AI platforms like ChatGPT and Gemini to get product and business recommendations.

Branded search metrics to monitor as consumers start their research with AIOne of the earlier studies stated that consumers have increasingly been using ChatGPT for product discovery and recommendations. As the rate of ChatGPT adoption is skyrocketing, more and more people are likely to use AI platforms to discover brands and products.

Generative AI will not be able to recommend your brand or product unless it knows about them, so being a known brand is the only way to be surfaced by these platforms.

[Read more…]

How to Create an Informative FAQ For Your WordPress Blog

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Guest post by Ann Smarty.

For a few years now, we’ve watched Google focusing on better understanding and answering users’ questions. Google has started giving (what it views as) the best answers additional exposure in search, suggest related questions, and try to answer questions in various visual ways (i.e., knowledge graph and carousels).

How to create an FAQ page on a WordPress blog

Image credit: Pixabay on Pexels

So, providing the most complete and useful answer to your audience’s questions will help you achieve more search visibility, more clicks and more brand awareness.

People ask all kinds of questions online every second: if you are able to answer them instantly on your blog, you win! Answer specific questions, answer various slightly different questions: provide useful actionable answers, become THE resource.

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LinkedIn vs. X: How Engagement with Posts Makes Them More Alike

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Guest post by Lisa Sicard.

Social media platforms thrive on human connections, and LinkedIn and X are certainly no exceptions. While they cater to distinct audiences, the ways people interact on these platforms share more similarities than you might think. It’s not so much LinkedIn vs. X as how they are alike.

LinkedIn and X-Twitter -- how the importance of post engagement makes them alikeBoth rely on engagement-driven algorithms, where visibility grows as interactions deepen. Whether it’s a thoughtful comment on a LinkedIn post or a well-timed reply on X, the principles are strikingly similar.

As we compare LinkedIn vs. X in making connections, you’ll see how these similarities can shape your approach.
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10 B2B Demand Generation Strategies to Increase Leads

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Guest post by Eduard Klein.

Slightly more than half of all global enterprises—approximately 61%—are already using big data and analytics. Data-driven insights have become a mainstay among high-performing companies. But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts?

B2B demand generation strategies to increase leads

Image credit: Artem Podrez on Pexels

Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot, it’s become clear how essential it is for businesses to establish effective demand generation strategies. Competition has intensified, and companies failing to harness data-driven intelligence are at risk.

What does this mean for your organization? [Read more…]

How AI is Changing B2B Web Design and Digital Marketing

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Guest post by David Kamjoo.

How AI is changing B2B website design

Image credit: Google DeepMind on Pexels

Artificial Intelligence (AI) is no longer a futuristic concept; it’s already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer.

Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective.
[Read more…]

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