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11 Proven Lead Magnet Ideas for Building Your Email List

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Guest post by Priyanka Desai.

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry.

lead generation ideas to build your email listTo attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing.

What is a lead magnet?

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook, checklist, video, or a pre-recorded webinar series.

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Digital Marketing Disruption: Why the Status Quo is Dangerous

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Contributed post.

Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

Digital marketing disruption and how to embrace changeCovid-19 has disrupted many businesses, particularly in the travel and hospitality industries where many had to close the doors for more than a year. To keep afloat, many have turned to digital marketing and also diversified their products and services.

For example, auto dealerships have turned to e-commerce to sell cars rather than relying on physical locations alone. Restaurants started offering delivery and takeaway services when previously they’ve relied on customers dining inside.

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How to Effectively Budget for Small Business Marketing

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Guest post by Kristie Wright.

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations.

How to develop an effective marketing budgetBut there are rarely sufficient resources available to keep everyone satisfied. Effectively budgeting for your marketing practices can help.

Many ecommerce professionals find that their budget planning processes quickly turn into power struggles between members of their team. Some members end up satisfied, while others wind up frustrated and unsure of how best to manage their workflows without adequate funding.

Marketing leaders can prevent this negative impact on morale and optimism by using proven and effective strategies to design their marketing budgets. This post will explain how to allocate a marketing budget in a way that maximizes value and ROI while minimizing operational challenges.
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

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Guest post by Atreyee Chowdhury.

Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

Seven digital marketing tips for 2021Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What follows is loss of resources, energy, and enthusiasm.

But what if there was a simple (not necessarily easy, but simple) solution to this? A proven system that yields results, regardless of industry segment?

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals.
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Can You Build A Side Business With Social Media?

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Contributed post.

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends.

Building a side hustle with social media marketingThis is something that comes naturally when you’re doing it for someone else. It’s your job and it’s (hopefully) pretty easy to focus on the task at home when it’s not personal. But at the same time, what if it’s been a dream of yours for a while to do your own thing?

Even if you’ve been in the industry for a long time, it might be scary to imagine creating something for yourself. Yet, the same principles apply. Whatever you’ve done in the past for a company, all of the results and the progress you’ve made, could also apply to a side hustle.

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