By David Gutierrez.
No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually.
After that, no amount of additional effort put into it seems to have any impact; traffic and readership just stick at their current levels or even slip.
If you’re going through this, it means that you have to adopt new practices. Here are five approaches that can help.
1. Stick to blog post formats that have proven their value
Not all blog post types are created equal, and this is especially true for B2B blogs. Before you write compelling content, you should understand your audience’s needs and preferences.