How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros.
Below is the video along with some answers to the questions posed (not a transcript). Watch the video to get expert insights from Maddy Osman, Lisa Sicard, and Casie Gillette. (And me.)
1. Why is now the best time to start blogging, and what opportunities does it bring for business bloggers?
It’s like the old saying about trees: the best time to plant a tree is 20 years ago. The second-best time is today. If blogging will be part of your strategy, get started now! It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term.
It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog.