Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year.
Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success, a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.
It’s well worth downloading the full report. Here are seven key findings from the research.