Guest post by Lesley Vos.
2021 is the year of digital transformation for B2B marketing. To keep pace with a rapidly changing business environment, marketers will need to constantly adapt to the latest conditions and adjust strategies for customer service, lead generation, and sales growth.
Since 2017 (actually, since well before that), when the survey from DemandWave reported email marketing to be the #1 channel for lead generation in the B2B niche, the situation has remained consistent for years.
The annual B2B Content Marketing report from CMI in 2020 pointed out the following:
- 81% of B2B marketers use email newsletters as a top form of their content marketing endeavors.
- 87% of B2B marketers call email their #1 organic distribution channel.
- 90% say email engagement is the top metric for them to track content performance.