For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins, including Sumo, OptinMonster, Thrive Leads, and Hustle.
But typically, no single tool provides both email marketing services and active list building (which is why LeadPages acquired Drip back in mid-2016, though Drip is a marketing automation platform rather than an ESP).
That’s why the recent announcement from MailChimp that they now offer a pop-up form builder for list building is interesting. So how does MailChimp’s functionality stack up against a specialized tool like Sumo? Here’s a comparison.