Guest post by Priyanka Desai.
Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry.
To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing.
What is a lead magnet?
A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook, checklist, video, or a pre-recorded webinar series.