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Nine B2B Link Building Services Ranked by ROI: 2025 Buyer’s Guide & Checklist

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Contributed post.

The ROI Dilemma in 2025

The SEO link building ROI dilemmaYou just okayed a $500 backlink invoice and the same doubt lingers: Will this link pay for itself—and when? More than half of SEO pros confess that link-building ROI is the hardest metric to prove.

Link-building ROI equals revenue from higher rankings and referral traffic minus spend on outreach, content, and vendor fees. In 2025 that math feels brutal: Google’s spam updates erase cheap links overnight, AI-generated pitches swamp inboxes, and B2B sales cycles now drag for quarters, not weeks.

This guide will show you how to:
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How Influencer Marketing Can Help Your SEO Efforts

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Guest post by Nate Vickery.

Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same.

Today’s customers are blind to TV ads, billboards, and flyers. They want brands to go the extra mile in providing them with the raw, personalized user experience.

Building community with influencers for SEO

Photo by William White on Unsplash

That’s exactly where influencer marketing shines.

So, what’s the catch?

In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. They will not only connect their online community with you, but also improve your social media exposure, boost user engagement and conversions, and drive more traffic to your site.

Here is how influencer marketing will help your SEO efforts.
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