According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% over a five-year period. This would make the industry worth $18.7 billion by 2027.
Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. That makes it crucial for B2B stakeholders to keep current on the latest marketing trends in order to remain competitive.
Here are three key B2B marketing trends for 2023 worth watching.