Guest post by Chad Crowe.
As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year.
Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site. What the bots find determines in part how your site ranks on search engine results pages. With a mobile-first approach, Google will consider the mobile version of your site as the primary version and crawl it first before crawling the desktop version.
This change could have a significant impact on any business. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.
Here are a few tips to help you to get ready for mobile-first indexing.