Guest post by Lewis Robinson.
Customers are the reason your company either fails or thrives. According to Bain & Company, it costs a business seven times more to obtain a new customer than it does to retain an existing one. By retaining your customers, you also build your revenue base faster and more effectively.
That’s why customer service plays such a large role in market success, and why companies with excellent customer service are often the ones that thrive. To help you maintain strong relationships with your customers, here are four key ways to retain and delight your current customers.
Customers want to feel like they are listened to. They also want to feel accepted and important at all times. One of the best ways to do this is by encouraging feedback. Just as you would ask employees for their feedback in order to increase employee retention, you should regularly check in with your customers.