Guest post by Lexie Lu.
LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.
What do these numbers mean for you? If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. You have to know how to generate leads and work them.
Start a Group
Groups allow your connections to engage with you and one another. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates.