Guest post by Josh Wardini.
Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve.
To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy.
Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. Customers tune out generic advertising and expect brands to understand and cater to their preferences.
Growing your website traffic organically requires a carefully crafted content marketing strategy and solid search engine optimization (SEO). This is one of the most basic but important digital marketing techniques.