Guest post by Stuart Cooke.
The vast majority of all businesses, including 93% of B2B companies, use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.
Image credit: Biljana Jovanovic from Pixabay
That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers.
Though the law was passed by the European Union to protect the data of citizens living in EU countries, because of the global nature of the Internet. it actually applies to almost every organization doing business online.
If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services.