Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.
From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. B2B companies of all types, including IT and medtech firms, have embraced Facebook. Even defense contractor Lockheed Martin has a Facebook page.
Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. They want to know how to increase their reach, impact, engagement, and ultimately their results. They want to know how their metrics compare to competitors.
Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network.