Guest post by Esteban Martinez.
Social media writer and speaker Jay Baer once said,””Content is fire, social media is gasoline.” And Peter Drucker, hailed as the father of business consulting, believed that every “business enterprise has two–and only two–basic functions: marketing and innovation.”
Over the past two decades, businesses have completely transformed their way of marketing. Methods once considered the most effective techniques are now viewed as traditional or even old school marketing.
Blogs, vertical content creation sites (like Event Pro Update and Customer Experience Update), social media, and other platforms have completely transformed marketing. Digital marketing already accounts for more than half of the typical marketing budget, and online spending continues to grow.