Guest post by Ayush Trivedi.
The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months.
It became the favored approach for SaaS platforms targeting marketing and sales professionals that were trying to attract new startup or small-to-midsized business (SMB) customers. Today, even large enterprises are willing to use “free trial” offers from new SaaS marketing technology (martech) providers in an effort to secure a winning edge on the cheap.
But while freemium offers are great for slashing the cost of evaluating a new marketing platform, have you considered the cybersecurity risks these free trial offers pose to your IP, your data, and your business? Here are three key questions to ask your SaaS provider about cybersecurity.