Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.
Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession, and get the respect you deserve across the business.
In addition, below are six ways B2B and B2C marketing are different (and note it’s not that “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike