Guest post by Lexie Lu.
A mission statement tells customers why your business exists and what you care most about. It sets you apart from competitors, ties into your story, and gives purpose to your day-to-day operations.
According to the Small Business Administration (SBA), there are approximately 31.7 million small businesses in the United States. While only a few are your competitors, you still have to grab the attention of a limited pool of prospective customers. Conveying your objective as a brand is one way of setting yourself apart.
Here are six key steps you can take to create and utilize your small business’s mission statement.