Guest post by Jenna Heitlinger.
Content marketing has gone from an interesting concept back in 2012 to a critical component of strategy for both B2B and B2C marketers today. Content helps to define your brand, spread awareness about your products or services, and generally point people on the web toward your business.
Yet, not all content is created equal — because not all content is created correctly. If you are struggling to achieve success with your content, it might be due to a failure at the very beginning of the content marketing process: ideation.
Here are a few common mistakes business leaders often make when developing content ideas and how to ensure greater success in the future.