Guest post by Brandon Brown.
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand.
No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy. In fact, according to the 2017 State of Inbound report, lead generation is the biggest challenge for 63% of marketers.
Image Source: The 2017 State of Inbound Report
Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers.