Guest post by Eddie Segal.
A lead is a potential client only one step away from purchasing your product. All you need to do is be responsive, earn their trust, demonstrate your value, and prove that your product or service will meet their needs.
B2B lead generation is one of the three key pillars of an effective B2B marketing strategy (along with web presence and brand building).
Creating a strong pipeline will help you maintain a steady growth rate and profitable business. This post outlines everything you need to know for running a successful B2B lead generation campaign.