Guest post by Zack Halliwell.
When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.
However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by. Here are five tips to help grow your LinkedIn network.
Transform Your Business Page
Your business page is essentially your company’s home page on LinkedIn. It’s a combination of information and advertising space for your brand. Turn it into a lead generation page to encourage visitors to click through to your website. Structure your page so that it leads to a conversion action.