Is AI finally moving from experimentation to execution inside marketing organizations? How are martech budgets actually changing in 2026, and where is that money going? And what does the growing shift away from agencies toward in-house enablement mean for marketing leaders responsible for both outcomes and operations?
Find the answers to those questions and more in the 2026 MarTech Outlook report from Stensul.
For those in the B2B marketing leadership and marketing operations community, this report offers a clear-eyed snapshot of where martech priorities, budgets, and operating models are heading in 2026.