Guest post by Andy Beohar.
No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company.
As a digital marketer, you need to be conscientious about your security in order to protect your clients. You may have access to hundreds or thousands of customers, and for each of these customers, you might have access to another dozen individual accounts.
Here’s what you need to know about protecting data as a marketer.
Your Client’s Data is in Your Hands
Think about the amount of data you have regarding your customers. It’s probably quite a lot. Not only have they shared information about their company, but you also have access to their social media accounts and websites.