Contributed post.
Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers.
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You need a brand able to stand out among the ever-increasing levels of competition. And once you have customers in your store, you need to get your message across. You need to mold the customer experience and know exactly what gets their attention and interest. This is shopper marketing.
Shopper marketing is the process of creating an integrated and strategic approach to a customer’s journey to increase customer awareness, enhance engagement, and generate sales. It’s a strategic approach to compel the customer to purchase from you and positively impact their shopping behaviors and habits.