Guest post by Ken Sterling.
Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.
According to researchers at the University of Florida, 20% of all salespeople make 80% of all sales (also known as the 20/80 rule or the Pareto principle), which makes securing a spot in that top 20% crucial to running a competitive and profitable business. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor. Here are five essential elements to keep in mind as you hone your craft.
1. Striking Out
First and foremost, ditch the the “sales pitch.” Instead, think: sales conversation. [Read more…]