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The B2B Marketing Blog

How to Deliver a Great B2B Sales Experience

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Guest post by Eduard Klein.

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark.

How to create a great B2B sales experience

Image credit: Mikael Blomkvist on Pexels

On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

Offering a stellar B2B sales experience comes with its own share of challenges in 2023. This post aims to help you understand and tackle those challenges.

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How to Accelerate the Sales Velocity Of Your SaaS Business

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Contributed post.

Few industries in history have grown as rapidly as the SaaS (software as a service) space. Launched in 1999 with the founding of Salesforce.com (or Concur, though it didn’t start as a SaaS firm), it’s worth over $170 billion today, and has grown 500% in just the past seven years.

SaaS has replaced packaged applications and physical mediaFor Millennials and members of Gen Z, SaaS is just what software is. Most have little experience, at least in their adult professional working lives, using packaged software or client-server applications (from which SaaS evolved).

Throughout the 1980s and 90s, most B2B software vendors relied primarily on big-ticket software sales, with a smaller revenue stream from services and annual maintenance contracts. Dependence on these large deals, often in the hundreds of thousand or even millions of dollars, caused revenue streams to be “lumpy” for software vendors. Closing or losing a single large deal could often make or break a quarter.

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Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

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Guest post by Moyofade Ipadeola.

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend.

Eight ways to improve your sales pitch deck

Image credit: Jason Goodman on Unsplash

Implementing innovative pitching tips can set your offering apart from the pack and help you expand your B2B market share.

Eight Pitching Tips to Expand Your B2B Market

The eight creative pitching tips in this post will help you create pitch decks that stand out from your competition.
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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

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Guest post by Dylan Berger.

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy.

Tips for successful B2B client sales meetings

Image credit: LinkedIn Sales Solutions on Unsplash

However, the keys to an extraordinary meeting can be hard to find. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. Or they may embrace “flavor of the month” sales tactics. With so much information out there, the best ideas can get lost in the shuffle.

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Here are six tips to make your next one a success.
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10 Tips for Effectively Communicating With Sales Prospects on Your Website

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Guest post by Darko Dodig.

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience.

Communicating with sales prospects on your website

Image credit: Andrea Piacquadio

However, engaging with prospects and establishing meaningful relationships with them online can be challenging. There’s no personal contact and they can’t “feel” the emotion you’re trying to convey. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online.

Here’s what you can do.
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