While B2B marketers initially saw a surge in digital activity after the COVID outbreak in the spring of 2020, 73% of B2B tech marketers say they have seen “digital fatigue” set in since then. “In a world where every business has been investing in digital, it seems it’s harder to stand out from the crowd. Quality of content and uniqueness of digital experience are more important than ever.”
Those are among the findings from 2021 B2B marketing trends in tech & SaaS, a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x.
The joint study focused on B2B marketing trends in 2021 and 2022 for B2B tech marketers. Per the authors, the research looked “back at the year gone by, but more importantly (looked) forward. We wanted to understand how our members have tackled 2020, and what they’re planning for 2021 (and 2022) by exploring trends, challenges, channels and budgets.”
Here are eight more key findings from the research. [Read more…]