Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings.
But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think.
The key is to market across many channels and be consistent with your messaging. Here are seven ways to promote your local business outdoors.