Guest post by Adam Chapman.
Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!
Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. So for the rest of 2017, every business should have a solid plan to promote their brand through video marketing. Here are the key reasons to include video marketing in your marketing strategy.
- Video boosts sales and conversion. Adding a video of the product or service to a landing page can increase the conversion by 80%.