Sir Richard Branson, the British business magnate and founder of the Virgin Group, once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers, research shows.
There’s a simple reason for that: your employees are your company’s first point of contact with your customers. As a result, adopting an attentive and dedicated attitude towards your employees can easily influence your customers, too. Here are a few examples of how.
Reward individual employees, not just sales.
You’re understandably delighted when your team hits a particular sales target, but rewarding your staff as a team, and so repeatedly emphasizing the “team effort,” can risk alienating individual employees who have gone above and beyond to help make those great sales a reality.