LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money.
Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. And by targeting users of a specific software you’ll have very unique knowledge about the audience you are targeting.
“Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have.