Google Analytics (GA) is the baseline in website traffic monitoring tools. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites.
But while GA is wildly popular (and free), it definitely has its limitations. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online.
Three tools in particular—Pave AI, Klipfolio, and Rouguelytics—are worth a closer look for the capabilities they provide. Each serves a different function, so depending on your specific needs, it may be worthwhile investing in one, two, or even all three of these tools.
Briefly, PavaAI uses artificial intelligence and machine learning algorithms to find patterns in GA data that human analysis will likely miss. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Roguelytics shows you how visitors are engaging with your content in real time, and how they move through your site.