Contributed post.
If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy, it’s likely you’re seeing website traffic growth. While this is great news, it’s important to ensure that your website can handle the traffic you are driving.
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This is especially critical if your website is new, or hasn’t been generating much traffic and is suddenly hit with thousands of visitors every day. More users on your website means an increased number of requests happening simultaneously, and without the right optimization or infrastructure in place to handle it, you could start driving those customers away and negatively impacting your reputation and authority.