Archive for September, 2010

How to Write a Social Media Policy

Thursday, September 30th, 2010

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. If no one else is discussing a company, its employees almost certainly are. Half of all Americans are now members of at least one social network, and that figure rises to 67% for 25- to 34-year olds. Those employees may be accessing social networks away from work and using them primarily for sharing pictures of their kids or planning their weekend activities, but workplace topics are all but certain to come up from time to time; how many people do you know who never talk about their company outside of the workplace?

How to write a social media policyEven one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings.

As a guide to crafting an effective social media policy, you can emulate or combine ideas from one or more of the many social media policy examples now posted online, including the 57 social media policy examples from Dave Fleet or the more than 100 examples posted by Ralph Paglia. Or, if that seems overwhelming, use the outline below as a guide.

Essential Topics for an Organizational Social Media Policy

Introduction and Definitions

Provide a short introduction and then define what you mean by “social media.” While this may seem obvious, its best to be explicit and avoid assuming knowledge (just consider the current leadership in Washington DC for support on that last point). Social media sites include the following:

  • • Social networking sites (e.g. LinkedIn, Facebook, Plaxo, Hi5, etc.)
  • • Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.)
  • • Forums and discussion boards
  • • Wikis
  • • Blogs
  • • Microblogging sites (e.g. Twitter, identi.ca, Jaiku, etc.)
  • • Social bookmarking sites (e.g. Digg, StumbleUpon, Reddit, etc.)
  • • Review sites (Epinions, Yelp, ChoiceVendor, etc.)

Social Media Objectives

What does your organization hope to accomplish through social media? What are the primary goals? Share this information with employees. Are you aiming to increase sales and/or leads? Increase brand awareness? Position the company as an industry thought leader? Improve customer service? Recruit more effectively? All of the above? Sharing your mission with employees gives them ownership and the opportunity to be part of the efforts and support those goals.

Guidelines for Social Media Use

This is the most critical element of the policy, the area where the ground rules are made explicit. Which topics are acceptable for discussion in social media, and which are taboo? Is use of social media sites permitted in the workplace? Is personal use ever allowed at work? Employees can’t follow the rules if they don’t know them.

Such rules will vary widely from firm to firm depending on your environment. A single-location restaurant or small retailer operates in a much different realm than  a large public company or an organization in a heavily regulated industry such as health care or financial services. The rules need to set proper limits for your circumstances without, hopefully, being a straitjacket.

Rules may include:

  • • Never disclose information that is proprietary, private or commercially sensitive.
  • • Respect copyright. Don’t use images or content generated elsewhere without permission.
  • • Be honest and transparent. Never post about the company while posing as someone else.
  • • Where appropriate, use a disclaimer (e.g. “The views expressed here are my own and don’t necessarily reflect those of XYZ Corporation.”).
  • • Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing).
  • • Be respectful. Never use social media as a platform to disparage coworkers, supervisors or suppliers.
  • • Add value. Your input will be most valued, and reflect best on the company, when it contributes to a conversation, answers a question or solves a problem.
  • • When in doubt, ask. Point employees to appropriate resources for questions about specific circumstances where they are unsure how to contribute or respond.

Guidelines for Content creators (bloggers, presenters, video, podcasts etc.)

If your company actively produces content for social media consumption, your policy will need a specific section addressing the best practices for creating content. For example, effective social media commentary should be informational rather than overtly promotional. Blog comments should be responded to within a reasonable period of time. Twitter is a conversational platform, not a broadcasting medium. While the tone of blog posts and other social media content is informal (not “corporate speak”) it should nonetheless be professional.

A social media policy is a mix of guidelines for effective use of social media and rules for acceptable and unacceptable content — with consequences for breaking those rules (for both the organization and the individual) clearly spelled out.

Drafting an effective social media policy is an essential early step in making sure that, whatever your firm’s overall approach to social media, employees are aware of the goals and rules. With that understanding in place, all of your people can help contribute to achieving your company’s social media objectives — or at least not thwart them.

Post to Twitter

40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Thursday, September 23rd, 2010

Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant—SEO is not dead, not even close. It is certainly changing though. How can you stay current and adjust? What basic SEO factors and techniques remain important? What common mistakes should you avoid? How do realtime platforms like Twitter affect search results? What trends should you be watching? How do you optimize non-text content such as video? Is duplicate content always bad? What does Matt Cutts have to say about all of this?

Best SEO Guides of 2010 (So Far)Get the answers to these questions and more here in 40 of the best blog posts and articles on SEO strategy, tactics, trends and insights so far in 2010.

Yes, Rand Fishkin and SEOmoz are cited several times here (not surprising for a “best of SEO” post). No, he isn’t paying me. At least not yet.

10 questions to evaluate an SEO by Conversation Marketing

The brilliant and always entertaining Ian Lurie provides an amusing yet practical guide to separating true SEO pros from fakers and wannabes. Example (question #9): “Do you have partnerships with major search engines? If they answer ‘Yes,’ make sure they’re not calling you from prison: They’re a total fraud. Any credible SEO will make a sound like they just choked on a lemon and explain that no one has a partnership with a major search engine.”

SEO Stuff to Think About When Starting a New Website by Pure Visibility

Catherine Juon details five considerations to keep in mind when building a new site, such as keeping your design simple and writing “findable” content. Though nothing here is rocket science, it’s amazing how many sites still fail these tests.

SEO 101 Common Mistakes by David Naylor

Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. As David puts it, “If you’re a web designer who thinks that ‘good CSS = SEO,’ a writer who thinks that ‘good content = SEO’ or a developer who just thinks ‘SEO = bullshit’ then here are a few pitfalls to bear in mind if you’re considering using SEO as a way to bring your products to market.”

Twitter and Real Time Search by SEO Wizardry

If you spend any time on SEO, you’re aware that even though Twitter uses insidious nofollow links it nevertheless impacts search results. Pete Hollier explains how authority and relevancy on Twitter affects search.

Social Networking Becoming More Important For Google SERPS! by Massachusetts Real Estate

Bill Gassett explains how Google is incorporating social signals into search results. His bottom line: “Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!”

5 can’t-miss SEO trends by iMedia Connection

Kevin Ryan details five search trends including the impact of social media, real-time results and rich media content.

How To Name Your Website’s Files by Daily SEO Tip

Naming your files in a more intelligent and strategic fashion than simply products.html or image0498.jpg is not only helpful for SEO but also more intuitive for human visitors. This post explains how to use file naming for both optimization and good, solid web design purposes.

7 Awesome Ways of Utilizing the Webpage Footer To Boost Your SEO, Building a Brand and Generating Leads by Kittu K

Who knew the humble footer could be so powerful? Here’s a great explanation of how bottom-of-the-page real estate can be capitalized on to improve the user experience, enhance indexing, connect with visitors through social media and more.

What Does Google Social Search Mean for SEO? by Search Engine Watch

John Greer explains how Google utilizes social signals in search, what types of queries are affected and what sources of data are used to adjust results.

3 Skills You Need To Be An SEO by Search Engine Journal

SEO requires more than just geek talent. Danny Wong makes the case for why successful SEOs also need other talents including (perhaps most importantly) patience: “You also need to understand that your rankings in the SERPS will not always change overnight.”

Matt Cutts Interviewed by Eric Enge by Stone Temple Consulting

Eric Enge gets deep into the SEO weeds with Matt Cutts on topics like indexing, PageRank, duplicate content, “crawl budget,” link juice, 301 and 302 redirects, the rel=canonical tag, Session IDs, affiliate links, faceted navigation, HEAD requests, NoFollow and more. It’s great stuff, but don’t even try to read this post before your first coffee or Mountain Dew in the morning.

An Illustrated Guide to Matt Cutts’ Comments on Crawling & Indexation by SEOmoz

For those who found Eric’s post above just a bit too much to get through, Rand Fishkin provides a clever summary in illustrated cartoon format. Kind of like the Classics Illustrated comic book series (for those old enough to remember them). Rand’s post may miss a little of Eric’s detail but it’s much more fun.

How to optimize your site for Google in 2010 by iMedia Connection

Jason Prescott shows how SEO, paid search and social media (including blogging) work together to not only enhance an organization’s web presence but also a lift in click-through rates.

How To Optimize Your Mobile Content by MediaPost Search Insider

Todd Friesen offers five tips for optimizing your site for mobile devices. Considering that one out of five Facebook users accesses the site through their mobile device and 30% of social media users access a social media site “several times a day,” mobile SEO can no longer be ignored.

Nine common SEO campaign mistakes by Econsultancy

In this cleverly written and creatively illustrated post, Jaamit Durrani details common SEO mistakes such as over-reliance on the home page and ignoring long tail key phrases. One minor quibble: SEO isn’t a “campaign,” it’s a continual effort.

30 SEO Problems & the Tools to Solve Them (Part 2 of 2) by SEOmoz
***** 5 Stars
It’s Rand Fishkin again (what a shock), this time presenting an outstanding list of SEO concerns and tools to deal with them, such as using GSiteCrawler or Xenu to identify crawl errors, and Backtweets to measure tweet activity to a URL across multiple URL shortener platforms.

Google Experts Answer your SEO Questions by Digital Inspiration

Wondering how to get more of your site’s pages into Google’s index? Or how useful article submission sites really are for improving your site’s search ranking? Amit Agarwal publishes a highly informative, straight-from-the-horse’s-mouth interview with several members of Google’s search quality team that answers these questions and many more.

Video SEO: YouTube Optimization and Universal Search Video Ranking Factors & Signals by The Fire Horse Trail

Terry Van Horne offers a detailed, step-by-step guide to “the nuts and bolts of video optimization.”

9 Expert SEO Tips for Small Businesses by Small Business Trends

Anita Campbell picks the brains of nine SEO experts including Aaron Wall, Matt McGee and Debra Mastaler for their best tips optimizing small business websites.

SEO vs. SEF by ClickZ

The prolific Mark Jackson explains how to use keyword research, content, information architecture and blogging to turn a search-engine-friendly (SEF) website into one that is truly optimized.

Whiteboard Interview – Google’s Matt Cutts on Redirects, Trust + More by The Daily SEO Blog

Scott Willoughby recaps an interview (video + notes) of Matt Cutts by Rand Fishkin, covering topics ranging from 503 status codes and PageRank to displaying geo-specific content based on user IP and chaining redirects (which is bad).

How a 3 Month Old Website Received 958,373 Visits from Google by ViperChill

Normally a title like this would trigger my mental spam alert, but this is from Glen Allsop, so it’s legit. He describes how to use the fact that 20-25% of Google searches every single day are brand new and combine it with event news and trending topics (from Google Trends) to capitalize on these high volume, low competition searches to potentially generate large amounts of search traffic.

10 ways to screw up your SEO by iMedia Connection

Dave McAnally outlines 10 ways that companies often sub-optimize their web presence, such as managing social media activities independently from search, confusing real-world competitors with true competition in search, and implementing a CMS without applying best practices in SEO.

The Beginner’s Guide to SEO by SEOmoz
***** 5 Stars
Must reading for anyone involved in SEO. This is an extensive but rich guide to optimizing websites, written in clear language, covering everything from how search engines work and the basics of search-friendly web design to common SEO myths and using metrics to track SEO results.

Ecommerce SEO Checklist by SEO Scoop

Rebecca Wright provides a concise nine-item checklist for optimizing keywords, code, content, images and links. Though written with ecommerce sites in mind, this is a good basic checklist for any site.

Matt Cutts Movie Marathon by SEOmoz

“Dr. Pete” Meyers presents his 10 favorite Matt Cutts YouTube videos, addressing topics like the importance of the meta keywords tag (per Matt: “I wouldn’t spend even 0 minutes on it, personally”), the impact of dofollow comments on blogs (moderate comments!) and an admission by Matt that “Good content is necessary, but not sufficient” (with a more detailed explanation in his video).

How Google Works - InfographicLearn How Google Works: in Gory Detail by PPC Blog
***** 5 Stars
This phenomenally popular infographic (5,756 tweets as of the time of this writing) precisely what happens between the time you post content to the web and the moment someone first finds it on a Google Search. It also includes trivia like the fact that Google has 36 data centers worldwide that cost up to $600 million each.

25 Ethical Tips That Will Skyrocket Your Search Engine Rankings by The YOUmoz Blog

An outstanding compendium of SEO tips from internal linking and optimized page titles to writing quality blog comments as part of a link-building effort and avoiding Javascript links (or at least duplicating them with HTML links in the page footer).

Why Duplicate Content Is Good For You by Search Engine Journal

Huh? Doesn’t duplicate content (almost) rank up with their with link buying as an SEO no-no? Not necessarily. John Hargrave presents a case study on how a great piece of content, duplicated word-for-word on a popular website, went “megaviral” boosting search engine rank and traffic for both the original and duplicated content site.

How to Optimize Your Site for Search by Inc. Magazine

An excellent primer for those fairly new to SEO and helpful review for experienced pros, this article covers the basics from keyword research and placement to link seeding.

9 Steps to Diagnosing Lost Search Engine Traffic by High Rankings Advisor

A sudden drop in search traffic can cause heartburn for any website owner. Instead of reaching for the Prevacid, check out this post where Jill Whalen outlines a nine-step process for determining the cause of the decline and then rectifying it. One familiar example: “Review and filter out ‘brand’ traffic. Most websites get a lot of Google traffic from people who’ve typed some version of the name of their company as their search query…If you receive fewer visitors for your brand, this could be caused by a decrease in marketing and advertising.”

Prioritize and Summarize – Final Step of the 8-Step SEO Strategy by The Daily SEO Blog

The finale of a 10,000-word, eight post series on SEO strategy from defining your target audience and identifying their needs through prioritizing efforts and presenting your action plan.

SEO: The Road To Strategy by MediaPost Search Insider

Gord Hotchkiss muses about how a truly effective SEO strategy needs to reflect overall corporate strategy, noting that “SEO tactics that are grounded in the day-to-day business and the strategic objectives of the company will always outperform the ‘links for hire’ and ghostwriter content creation that still flourishes in this business. Is it easy? Hell no. Is it worth it? I believe so.”

6 Ways to Learn SEO by SEOmoz

Rand Fishkin (geez, this guy almost needs his own “best of” post) defines six levels of SEO knowledge, then walks through six training methods (e.g., free online guides, published books, conferences) and explains who can benefit most from each method and a ballpark estimate of the time required.

The On-Page SEO Cheatsheet by Conversation Marketing

Ian Lurie supplies a handy two-page (what a human visitors sees and what a search engine sees) PDF cheat sheet for on-page SEO tactics, from proper placement of in-text links and inclusion of image alt tags to use of external Javascript files and good semantic markup. A lot of great info packed into a compact document.

The Challenges of Measuring SEO Success, Part 2 by Search Engine Watch

Ray “Catfish” Comstock explores the impact of personalization and localization on search results and advises SEOs to focus on average rank per Google Webmaster tools and optimize for “share of voice” rather with than an obsessive focus on top search spots.

How to measure SEO for maximum impact by iMedia Connection
***** 5 Stars
Don’t let the title fool you into thinking this is just a post about analytics. John Faris describes in concise yet comprehensive fashion how to create actionable search ranking reports then act on the data to increase productive traffic through content gap analysis, behavioral keyword targeted, competitive link analysis and other tactics.

Whiteboard Friday – The Biggest SEO Mistakes SEOmoz Has Ever Made by SEOmoz

Rand Fishkin (again!) confesses via Danny Dover to five SEO mistakes his group has made over the years. #2 is indeed a bad one. #3 still seems like a good idea, especially if it improves the human user experience.

A Minimalist Guide to SEO: Get It Done in 6 Simple Steps by KISSmetrics

For those without a lot of SEO experience, a small website and a tight budget, James Chartrand prescribes six basic SEO tactics that can help improve search rankings and traffic.

aimClear’s 2009 Daily Training Link Library by aimClear

And finally…if the resources above aren’t enough to sate your appetite for SEO knowledge, grab a cup of coffee and a comfortable chair. Marty Weintraub shares his team’s “list of over 1,500 search industry articles, ideas, tweets, tool reviews, notes, snippets and snark” they use to stay current on SEO practices and trends. This is a remarkable list of resources from experts like David Harry, Rand Fishkin (what a shock), Jill Whalen and Debra Mastaler.

Post to Twitter

Content Aggregation: The Future of (B2B and Consumer) Media?

Tuesday, September 21st, 2010

“Traditional” media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of news gathering and information delivery?

David Koretz offered one vision recently on MediaPost, writing:

The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Nor will they still be large monoliths attempting to maintain news bureaus worldwide. There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. Instead, successful media will become aggregators and editors of content, rather than creators. The smart money will build a technology to gather, sort, and filter stories from every corner of the world, and couple it with smart and thoughtful humans to do the editing.

Online content aggregation is as old as the Internet itself, beginning with AOL. Examples range from Google News and Yahoo! to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. Technology to “scrape” websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover) or a unworkable level of manual effort.

Social Media Aggregation OptionsNew tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer) and Paper.li, which enables users to create custom online “newspapers” based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow. The site also makes it easy to promote your newspaper through Twitter and Facebook. Set up properly, this could be an easy yet powerful way for an organization to create and distribute a social newsletter on the fly.

Paper.li is free but doesn’t offer any filtering options for results. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power.

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. For example, the iPhone got huge social media exposure when first released. Apple could create an aggregation site to pull in blog posts and reviews about the product. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic. A smaller vendor with fewer social media mentions could nonetheless position themselves as a thought leader in their field by aggregating industry-related posts. It’s particularly important for smaller companies to recognize that they don’t need to produce all of their own material; content written by others can be very helpful to their prospects’ decision making. Direct Message Lab has increased its exposure by sponsoring Social Media Informer.

Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. The cost of maintaining large news and content producing/gathering  staffs is becoming more difficult to justify and monetize. Content aggregation offers publishers a way to maintain their position as destination sites, serve readers a larger selection of news at a lower cost, and incentivize bloggers to contribute.

PR firms: as the influence of bloggers increases at the expense of traditional news outlets, PR firms are increasingly pitching bloggers with their “story ideas” about clients, in some cases cleverly, in others more ham-handed. Even many writers of relatively small blogs are now overwhelmed with such pitches. Content aggregation offers PR firms a way to build relationships with bloggers, increase exposure for their clients through more social media coverage, increase billings by providing clients with a differentiated offering, and serve the market by collecting relevant, independent third-party content on one site.

News and content “consumers” no longer want to rely on one or just a few sources for information; they want to hear a variety of voices. Yet they are time-strapped and still value convenience. Bloggers and content marketers want traffic. Publishers want eyeballs. Content aggregation and curation will become increasingly popular as a way to give everyone what they want.

For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer.

Post to Twitter

Would You Publish This Comment?

Monday, September 20th, 2010

It’s always been my practice never to write anything overtly negative on my blog, on the simple philosophy that it never pays to make enemies. If I read a book and think it’s nonsense, I don’t review it. If I test a product or service and don’t see value in it, I don’t write about it. I’d rather ignore something than have my honest, but harsh opinion permanently accessible online.

Would you publish a nasty comment on your blog?When it comes to comments however, I’ll generally approve any comment that isn’t blatant spam. I think honest debate is healthy.

But one recent comment presented a quandary. In one of my best-of articles, I noted that I found a particular blog post interesting and linked to it. I know nothing about the blogger other than that he wrote a piece I found helpful and thought my readers would find value in. I received this comment (still unpublished):

[blogger name] is a scam artist and you will be taken advantage of if you do business with this sorry excuse for a human being.

If I ever see him again, I will make sure I don’t recognize him after that. Ask around, he is [expletive]. Most people are just too busy to waste any more time on him and feel sorry for all his next victims. And you all are victims.

On one hand, I’d never want to point my readers in the wrong direction. On the other, this comment is not only vulgar but borderline libelous and threatening.

What do you think? Would you publish this comment in the spirit of open debate or trash it potentially inaccurate and damaging? I’m interested in your thoughts.

Post to Twitter

20+ Cool Social Media and Web Tools

Wednesday, September 15th, 2010

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?  Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Need a way to edit video and photos without the expense and overhead of a pricey editing application?

You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year.

Cool Web Tools

SocialMention Screenshot - TomPickSocial Mention
***** 5 stars
A powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. You can narrow search results to a specific timeframe and sort by date or source. Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic.

uberVU

A social media monitoring tool that combines powerful features (e.g., historical and real-time data, sentiment analysis, platform filtering) and ease of use with a more attractive monthly price than many well-known competitors.

Social Website Analyzer

A quick and handy way to get a snapshot of the “social media rank” of any website. Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more.

Outbrain

A cool, free blog widget that automatically displays links, along with thumbnail images, to related posts on your blog at the bottom of each blog post you publish. Visitors can rate posts and you also get click statistics. It takes a bit longer to install than they claim but isn’t terribly difficult.

monitter

A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Monitoring can be filtered by location as well.

Collecta

A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., Twitter) and social content sharing sites.

Stupeflix

An online video editor than enables you to mix videos footage, images and soundtracks and add effects to create standard or high-definition online videos. Your first video is free. After that, their standard pricing model is designed for high-volume production but plans are available for less frequent use as well.

Polaris

***** 5 Stars
Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Now there’s no need to log in to GA just for a simple check. Polaris is a slick, free Adobe Air-based desktop tool that displays eight GA charts at a glance, including the dashboard, traffic sources, top content, keywords and goal values.

Amplicate

Do you really love a particular topic, company, website or public figure? Or really hate one? Care what others think? This is the site for you. Amplicate is a user-driven site that shows you at a glance how many people love or hate any of thousands of different entities across dozens of categories. For example, (at last check) in the social networks category, three times as many (67 to 22) people loved ecademy as hated it, while more than twice as many (18,163 to 8,632) hated Facebook as loved it (not that Zuckerberg is terribly worried). Joe Biden gets 86% love, but Barack Obama only 48%. Okay, so it may not be scientific, but it is fascinating.

BackUpMyTweets

Twitter saves “only” your last 3,200 tweets. For those who feel they really need to hang on to more than that, BackUpMyTweets offers a free service to save all their snippets of 140-character brilliance. The site also offers tools for backing up web mail accounts, blogs and online photos.

Reviews of More Cool Tools

5 PowerPoint Search Engines To Seek Out Publicly Available Presentations by Carpe Diem

According to some estimates, there may be as many as 50 million PowerPoint presentations publicly available on the web. But searching for them can be a pain. Sure you can use a general search engine with PPT as a filetype query, but you can save yourself work and typing by utilizing one of these PowerPoint-specific search engines to do the digging.

The 39 Social Media Tools I’ll Use Today by Social Media Today

Jay Baer provides concise reviews of his favorite social media tools for Twitter management, comments, search, photo sharing, analytics, video creation, social media monitoring and more.

Trackur Launches Free Version Of Its Social Media Monitoring Tool by TechCrunch

Robin Wauters reviews Trackur, an online reputation management and social media monitoring tool created by Andy Beal and team. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. This is a slick tool, and my one experience with their support team was impressively brief and helpful.

10 Must-Have Web Apps Every Internet User Would Love To Know by Smashing Apps

Mini-reviews of 10 helpful tools such as WobZIP, an online utility for unzipping files on admin-proteced computers; Mitto, an online password manager; and Web Page to PDF, which is kind of self-explanatory.

10 Free Web-based Alternatives to Photoshop by LifeClever

Chanpory Rith reviews 10 free online tools that offer many of the features of PhotoShop with the high cost or complexity, including Picnik (possibly the best free online photo editor), PhotoShop Express, Snipshot and flauntR.

5 Free B2B Marketing Tools by Modern B2B Marketing

Maria Pergolino of Marketo reviews five popular tools including CoTweet, a Twitter tool that enable users to track keyword or brand mentions and even assign responses to particular individuals (for example, by product line). These are familiar but essential tools for the b2b marketer’s toolbox.

List of Search Engines – Top Search Engines in 2010 by Secret Search Engine Labs

Google may be the 800-pound gorilla of search engines but as this post reminds us, it’s not alone in the jungle. Here you’ll find a alphabetical list of 30+ alternative search engines from Ask and Rich Skrenta’s Blekko to social search engine Stumpedia and “computational knowledge engine” Wolfram Alpha.

Interesting websites to check out by iMedia Connection (video)

Shelly Palmer discusses four tools worth checking out including BugMeNot (for creating website logins that won’t get you spammed) and Phonezoo, a site where you can find and create custom cell phone ringtones.

10 Simple Google Search Tricks by The New York Times

Simon Mackie of GigaOM explains 10 cool little tricks for Google searches including site search, using Google as a calculator, performing currency conversions and finding specific types of documents online.

12 alternatives to Basecamp by Popwuping

Clark MacLeod reviews a dozen alternatives to popular online project management / group collaboration tool Basecamp, such as Huddle, Kindling and Mindquarry.

Post to Twitter