Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.
Fortunately, you’ve got lots of options—not just for different monitoring tools, but for entirely different categories of tools. Before selecting a specific app, it’s best to think about a few questions that will help determine what type of tool to look for, such as:
- What’s your budget? (Obviously.)
- Do you just want to monitor brand mentions, or also competitors and possibly industry keyword phrases as well?
- What type of volume do you expect—-is it more like a few dozen results per month, or several thousand?
- Are you okay with just monitoring brand mentions on social media platforms, or do want to scan the entire web (news sites, forums, blogs, etc.)?
Here are four distinct categories of online brand monitoring tools, with several options in each group, to help you choose the best brand monitoring tool for your situation and needs.