Guest post by Mario Medina.

You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods.

But how do you get started with inbound marketing? This beginner’s guide will help you navigate the transition to inbound methods and will highlight the benefits you can expect by doing so.

What Is Inbound Marketing?

Inbound marketing is about drawing people in by sharing useful, relevant information that is helpful to them. Interesting, high-quality content will attract leads and (hopefully) help turn them into delighted customers and advocates.

The traditional way of doing things, otherwise known as outbound marketing, is often considered “disruptive” — think about getting unexpected cold calls, spammy mass emails or pop-ups that you swat away. Not very appealing, right?

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