Guest post by Jess Andriani.
Back in the golden days of TV and radio, businesses raced to craft the most interesting TV commercials and radio advertisements to attract more customers. Those things cost a lot of money, so usually only the big players were able to broadcast their brand to a wider range of people.
Fortunately, the World Wide Web was invented, and this caused an explosion of digital platforms—from email and SMS to social media and mobile apps, which businesses can use to promote their products to a bigger market.
And unlike TV and radio, the cost to use these platforms isn’t a problem for small businesses anymore. One can set up a social media account and potentially gain a sizable following for free, with only the cost of effort (or pay a small amount to boost posts to an even bigger audience). But despite this huge number of digital channels, most of them aren’t as effective in getting your brand out there.
Now, businesses in this generation have a new problem: which channel should we focus on to bring better results?
Finding the best digital channel for your business is a matter of considering a number of factors. Who is your target audience? What key metrics will you focus on? How much budget will you allocate to your marketing efforts? Will you implement a mix of social media marketing and email blast service to maximize your budget?
Check out the infographic below, created by Connext Digital, to find out which questions you need to consider for choosing the best channel for your business.
Jess Andriani is a Marketing Specialist at Connext Digital. When she’s not working on her desk or mapping out digital marketing strategies for her clients, she’s sipping jasmine green tea at the pantry.