Creating engaging marketing campaigns should be a priority for every business. Prospect engagement is the key to building brand awareness and moving leads along the path to conversion. When done well, such campaigns can keep your brand top of mind for an extended time.
Play To Their Senses
To create engaging ad campaigns, consider how people process information. It is well known that we retain a lot more of what we see and hear compared to what we read.
Marketing campaigns don’t have to be limited to traditional text or image ads. Content is king, which is why video tutorials and explainer videos can work wonders. You can also create audio jingles for Spotify or local radio stations. Not only do they grab the listener’s full attention, but if the tune is catchy, the person is likely to keep humming it throughout the day.
Once the information has been absorbed into the user’s mind in this fashion, it will stay there. The extent to which they repeat what they’ve heard or seen will make them think of the brand whenever they need relevant products or services, leading to more conversions.
Encourage Interaction & Participation
The average consumer sees thousands of ads every day, especially if they use their smartphone a lot. Most will go virtually unnoticed or leave very little impact. However, those that make a user stop and interact with the brand will perform far better.
Even when using visual or audio content, passive ads are far less powerful. Getting users to “do” something is vital. Most modern consumers like to discover more about products and services for themselves. One way to encourage this is to make QR code elements to be placed on direct mail pieces, business cards, and/or out-of-home advertisements. The ad itself sparks some interest. The QR code links to a landing page.
Participation could also include running competitions or creating photo sharing opportunities. For example, getting your prospective customers to share photos from a promotion day with your chosen hashtag can make prospects feel engaged and part of a community.
Whatever you do with your marketing campaigns, consumers are always somewhat skeptical of ad copy. Most prospective buyers will actively seek out reviews and look for social proof that your brand can be trusted.
Seeking client testimonials is a vital step towards building trust from search engines as well as consumers. Influencer marketing is another powerful tactic to engage users. They view their favorite personalities and industry experts as trusted advisors. The association with your brand can make it more credible and memorable.
Influencer marketing also incorporates elements of interaction. Whether used for a single campaign or an ongoing partnership, it’s as ideal way to engage audiences. It can also help you reach new prospects who may not see your other marketing messages.