With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact?
As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content, specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.
But just as creators have to up their games in terms of content quality, they’ll need to expand and enhance content promotion efforts as well in order to rise above the noise. What does that mean, exactly?
The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. But those are just table stakes. This checklist includes the basics but also several less-used tactics, such as:
- Incorporate expert quotes in your writing, then give those experts a shout-out in your social media promotion.
- Create prepared tweets for your readers, using a tool like Click to Tweet, to encourage and simplify sharing.
- Link back to posts in your newsletter (obvious) and also your email signature (less obvious).
- Pursue opportunities for interviews and guest posting.
- Answer related questions on Q&A sites and in relevant online forums.
- Use automation (carefully) to continue sharing posts over time, with tools like HootSuite (and/or TweetDeck, twitterfeed, dlvr.it, etc.).
- Repurpose your best content as a presentation, video, infographic, ebook, or other formats.
You’ll find more ideas in the infographic below—possibly also inspiration for your own unique ideas.