The Nine Best Facebook Marketing Tools

Tom Pick

8 years ago

Revised September 27, 2021
~~Revised February 4, 2019~~
~~Revised February 7, 2018~~
~~Revised November 27, 2017~~

Along with Google, Facebook is one of the giants of the Internet. According to recent research, 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.

Here are nine of the most popular tools for enhancing Facebook marketing efforts. Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are included near the end of this post.

1) Static HTML
Google Review Count: 326

Free tool that makes it simple to create powerful custom iframe tabs. Offer fan-only content, include images referenced in HTML code, and create multiple tabs.

Pricing: free

Showcase reviews: RazorSocial

2) Heyo
Google Review Count: 299

Simplifies the process of creating sweepstakes, contests, and campaigns, as well as driving engagement with Sweepstakes, Photo Contests, and Group Deals.

Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Rebekah Radice

Pricing: $30 per month

Showcase reviews: {grow}, Rebekah Radice

3) AdsEspresso
Google Review Count: 242

Tool to help perform A/B testing and optimize your Facebook ads based on design variations and audience targeting.

Sample review: “My favorite All-in-One platform for managing your Facebook ad campaigns. AdEspresso allows you to setup new ads and split test multiple variations in a fraction of the time that it takes in the traditional editor. Turns the complicated Facebook Power Editor into a clean, visual platform that makes it quick and easy to setup your new campaigns.” — BuzzBlogger

Pricing: $49 to $299 per month

Showcase reviews: BuzzBlogger

4) Edgerank Checker
Google Review Count: 235

Identifies which subjects or posts are truly popular with your audience versus that that have been promoted.

Sample review: “Edgerank Checker helps social media managers understand how their followers interact with each post by assigning it an Edgerank score and making recommendations to help future posts get into your followers’ newsfeeds. You can even monitor each post in real time.” — Visually

Pricing: Starts at $75 per month

Showcase reviews: Visually

5) Fanpage Karma
Google Review Count: 210

Analyze and monitor performance on your brand’s page and those of selected competitors.

Sample review: “Great tool that allows you to analyze your competitors Facebook Fan Page’s.” — Lilach Bullock

Pricing: $56 to $399 per month

Showcase reviews: Buffer Social, Catherine Pham/SlideShare, Lilach Bullock

6) LikeAlyzer
Google Review Count: 168

Helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. It enables you to monitor and compare your efforts with those of relevant competitors.

Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Would you like to know what you can do to better optimize your Page? Look no further than LikeAlyzer! With LikeAlyzer you get a comprehensive review along with tips to help you improve your interaction with current and potential fans and customers.” — Rebekah Radice

Pricing: free

Showcase reviews: RazorSocial, Buffer Social, BuzzBlogger, Rebekah Radice

7) TabSite
Google Review Count: 140

Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps.

Pricing: $30 to $300 per month

Showcase reviews: {grow}

8) SumoRank
Google Review Count: 108

Powered by BuzzSumo, SumoRank is a free tool that shows you what type of content generates the most visibility and engagement on your page, along with the best days and times to post.

Sample review: “SumoRank shows monthly interactions and the average engagement per post type to give you a feel for whether video, link or image posts get more engagement. It even analyzes the engagement based on the number of characters inside the post, so you can determine whether short posts have higher engagement than longer posts.” — Social Media Examiner

Pricing: free

Showcase reviews: Social Media Examiner

9) Facebook Page Barometer
Google Review Count: 90

A free tool from Agorapulse that lets you benchmark the performance of your page against a broad average, determine how you’re doing on Edgerank, and identify metrics that need attention.

Pricing: free

Showcase reviews: Buffer Social

More Tools

Chatfuel
Google Review Count: 144

Build an AI-powered Facebook chatbot without coding. Create a bot for your brand or business Facebook page to share media content, answer questions about your business or product, engage with fans, enable your followers to make reservations or schedule appointments, or set up event-related notifications.

Pricing: free or $30/month

Post Sticker
Google Review Count: 120

Create apps for Facebook quizzes, games, contests, votes, special offers, give-aways, countdowns and more. No development skills are required. Apps are multi-lingual, mobile friendly, and include performance analytics.

Pricing: free, $277, or contact vendor for enterprise pricing

MobileMonkey
Google Review Count: 60

Build a chatbot for Facebook Messenger in minutes with no coding required. Chatbots can also be deployed on your website, company Facebook page, or even in ads. You “train” your Monkey bot by reviewing and answering a few questions every couple of days. Bots can collect lead data, help with surveys, or assist shoppers at online check-out.

Pricing: free or $49/$149 per month

Reveal
Google Review Count: 50

An advanced automation tool for Facebook advertising, Reveal helps manage hundreds or thousands of Facebook ads by automating routine tasks through customizable rules for ad campaigns, ad sets and ads. Maximize return on ad spend (ROAS) by using conditions to automatically pause, start, duplicate your ad sets, change budgets and bids, and increase reach by auto-boosting your best content on Facebook and Instagram.

Pricing: starts at $49 per month, based on Facebook Ads budget

Madgicx
Google Review Count: 50

An AI-backed omnichannel marketing platform with creative intelligence and autonomous ad buying capabilities that optimizes ads across Facebook, Instagram, and Google. The tool’s algorithms analyze millions of data points from your creatives and evaluate the performance of each element separately to tailor the content to your audience.

Pricing: based on ad spend, starting at $49 per month

SocialSprinters
Google Review Count: 23

An easy tool for creating apps for Facebook business pages without programming. Use templates to build apps for price lists, calendars, contests, product catalogs, menus, contact forms, surveys, news feeds, recruiting, coupons, ticket sales, and more.

Pricing: $49 per month

More Tools

Showcase Review Links