Guest post by Natasha Lane.
The value of customer testimonials is well-researched and documented, which is why every business should solicit and promote them. However, the days of just slapping three one-sentence testimonials on your homepage are long gone.
1. Be Proactive
It all starts with getting actual testimonials for your products or services. Unless you find a good way to source testimonials, you’ll have difficulties with other tips you’ll find in this article. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients.