Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research, 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it.
Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%.
A key reason businesses are embracing video is its flexibility. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.