Guest post by Christelle Macri.
In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place. Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve.
The primary purpose of a subject line is to entice recipients to open the email message. However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. Here are three useful tips to help you achieve far greater results.
1. Make Your Subject Lines Less Generic
Research carried out by Phrasee, an email subject line optimisation company, found that 63 percent of all emails sent by retailers fall under the category of “generic,” meaning they could have been sent by any company and say nothing about the brand itself. An example of a generic email subject would be: “This Weekend – 4 T-Shirts For £50!”